Memory Shortage to Hurt Low-End Smartphones, Give Edge to Apple, Samsung
By Reuters | 26 Feb, 2026

The global smartphone market will suffer the biggest decline in shipment in 2026 as skyrocketing prices put memory chips out of reach of low-end makers, allowing Apple and Samsung to gain market share.

The global smartphone market is poised to suffer its biggest decline ever in 2026, sinking to a more than decade low in shipments, as surging memory chip prices drive up device costs, the International Data Corporation said on Thursday. 

Smartphone shipments are expected to drop 12.9% to 1.12 billion units, the research firm said in a report. 

The decline will hit low-end Android manufacturers the hardest, while Apple and Samsung are positioned to gain market share as smaller rivals struggle or exit the market entirely, the report said.

"What we are witnessing is not a temporary squeeze, but a tsunami-like shock originating in the memory supply chain," said Francisco Jeronimo, vice president for Worldwide Client Devices at IDC.

Analysts have said rising component costs will erode margins at smartphone companies focused on budget devices, forcing them to pass on the expenses to consumers at a time when demand at higher price points is weakening. 

Apple and Samsung, with stronger balance sheets and premium positioning, are better equipped to weather the crisis, IDC said.

The average selling price of smartphones is projected to surge 14% to a record $523 this year, as manufacturers shift toward higher-margin models to offset ballooning costs.

IDC expects a modest 2% recovery in 2027 as the crisis eases, followed by a 5.2% rebound in 2028, though it said that the market was unlikely to return to previous norms.

"The memory crisis will cause more than a temporary decline; it marks a structural reset of the entire market," said Nabila Popal, senior research director at IDC's Mobile Phone Tracker. 

She warned that the sub-$100 smartphone segment, representing 171 million devices, will become "permanently uneconomical" even after memory prices stabilize by mid-2027.

(Reporting by Kritika Lamba in Bengaluru; Editing by Shinjini Ganguli)