Audi Q1 Deliveries Fell 6.1% on Weak China, North America Sales
By Reuters | 13 Apr, 2026

Sales in China, Audi's biggest market, fell 12% while sales in North America plunged 27%.

Volkswagen's premium brand Audi on Monday said its first-quarter deliveries fell 6.1%, weighed down by weaker demand in China and North America.

The carmaker delivered 360,106 vehicles in the first three months of 2026.

Deliveries in China, Audi's largest market, dropped 12% to 127,109 units, hurt by a global slowdown in the automotive sector, the expiration of Chinese government subsidies and ongoing model changes, the company said.

In North America, deliveries fell 27% to 35,464 vehicles, impacted by U.S. import tariffs introduced in April 2025 as well as regulatory changes, Audi said.

Europe was a brighter spot, with deliveries rising 5.9% to 123,724 units. However, sales in overseas and emerging markets declined 6.3% to 23,501 vehicles, as the Iran war weighed on demand in the Middle East and Israel, the carmaker said.

Last week, Volkswagen unit Porsche reported nL8N40S25L a decline in first‑quarter deliveries, dragged by weaker performance in almost all markets, including China, the U.S. and Europe.

(Reporting by Christina Amann and Rachel More, Writing by Amir Orusov, Editing by Linda Pasquini)