Business

Amazon to Launch Platform for Publishers to Sell Content for AI Use
By Reuters | 09 Feb, 2026

The marketplace would leverage Amazon's relationships with publishers to allow AI firms to buy the right to use their content.

Amazon has signaled to publishing industry executives that it is planning to launch a marketplace where publishers can sell their content to firms offering artificial intelligence products, The Information reported on Monday. 

Ahead of an Amazon Web Services conference on Tuesday, AWS has circulated slides that mention a content marketplace, the report said, citing two people who spoke with Amazon about the project.

The slides show AWS grouping the marketplace with its core AI tools, including Bedrock and Quick Suite, when describing products publishers can use in their businesses, the report added.

The report comes as publishers and AI companies negotiate the rules for using online content, whether to train models or to generate answers for users, with publishers pressing for usage-based fees that rise with how much their content is used.

An Amazon spokesperson said the company had "nothing specific to share" about The Information's report, adding that it has built long-lasting relationships with publishers and that it continues to innovate.

Last week, Microsoft said it is working on a Publisher Content Marketplace (PCM), an AI licensing hub that shows usage terms set by publishers.

(Reporting by Juby Babu in Mexico City; Editing by Rashmi Aich and Muralikumar Anantharaman)